At A Glance
annual website pageviews:
575,000*
average banner impressions:
2.4 Million*
active subscribers:
47,000+
contacts we can reach via eNewsletters
3rd party email subscribers:
40,000+
contacts we can reach VIA email marketing
annual website sessions:
386,250
average session duration:
2 Min 28 Sec*
Digital Event engagement:
200-300
registrants per webinar
400-550+
registrants per digital forum
social media following:
1625+
2500+
print circulation
9,550***
Audience Breakdown**
Our Audience is...
employed by
- Hospitals
- Private Labs
- Reference Labs
- Clinical Research Institutes
- Clinicians' Offices
- Contract Research
specialized in
- Cancer Research & Diagnostics
- Clinical Chemistry
- Diagnostics
- Genetics and Genomics
- Infectious Disease
- Microbiology
- Pathology
- Point-of-Care Testing
- Toxicology
at every stage of their career
- Clinical Researcher and Professor
- Lab Manager/Supervisor
- Laboratory Director
- Medical Laboratory Scientist/Technologist
- Pathologists & Pathologists' Assistant
What topics and technologies most interest our readers?
applications
- Biobanking
- Blood banking
- Cancer
- Cardiovascular
- Disease
- Cell biology
- Clinical chemistry
- Clinical trials
- Diagnostics
- Drug testing
- Hematology
- Immunology
- Infectious disease
- IVD
- Microbiology
- Molecular diagnostics
- Neurology
- Pathology
- Precision medicine
- Prenatal testing
- Public health
- Toxicology
- Transfusion medicine
- Urinalysis
- Vaccines
- Women’s health
technologies
- Artificial intelligence
- Assays/immunoassays
- Automation
- Biomarkers
- Cell & tissue culture
- Clinical analyzers
- Companion diagnostics
- Flow cytometry
- Gene editing
- Gene therapy
- Genetics & genomics
- Histology
- Informatics
- Lab-developed tests
- LIS/LIMS
- Liquid biopsy
- Mass spectrometry
- Next-generation sequencing
- Organ-on-a-chip
- PCR/qPCR/ddPCR
- Point-of-care testing
- Proteomics
MANAGEMENT
- Asset management
- Business & revenue
- Career development
- Certification
- Communication
- Compliance
- Lab design
- Lab safety
- People management
- Quality control
- Regulatory issues
- Reimbursement
- Staffing & hiring
- Training
- Workflows
Data sources: *Google Analytics for 2023, **Google Dashboard current metrics, ***Publisher’s own data for 2023