At A Glance

unique pageviews:

390,000*

average banner impressions:

2 Million*

average time on page:

1 Min 56 Sec*

active subscribers:

42,000

webinar engagement:

200-300

registrants per webinar

400-500+

registrants per digital forum

social media following

2000+

print circulation

10,000

Audience Breakdown**

Our Audience is...

employed by

  • Hospital
  • Private Labs
  • Reference Labs
  • Clinical Research Institutes
  • Clinicians' Offices
  • Contract Research
  • Clinical Chemistry

specialized in

  • Pathology
  • Diagnostics
  • Cancer Research & Diagnostics
  • Point-of-Care Testing
  • Microbiology
  • Infectious Disease
  • Toxicology
  • Genetics and Genomics

at every stage of their career

  • Lab Manager/Supervisor
  • Laboratory Director
  • Clinical Researchers and Professors
  • Medical Laboratory Scientist/Technologist
  • Pathologists & Pathologists' Assistants
  • Infectious Disease
  • Toxicology
  • Genetics and Genomics

Data sources: *Google Analytics for 2023, **Google Dashboard current metrics, ***Publisher’s own data for 2023