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Custom Content

Today's Clinical AnswersNew

Introducing a visually engaging content solution designed to highlight your expertise in a concise and compelling format. These one-page guides, developed by our clinical writers, deliver valuable insights that resonate with laboratory professionals. Featured in our print magazine and prominently branded on our website, these guides offer long-lasting visibility.

You Receive:

  • Concise, visually appealing article developed by our clinical writing team
  • 1 page published in Today’s Clinical Lab print magazine
  • Published to ClinicalLab.com with your branding and a banner ad sponsorship
  • 6 months of targeted promotion
  • Print-only or digital-only options available

Topic area ideas:

Tips to Improve Lab Efficiency Provide actionable advice on streamlining processes and enhancing productivity
Quality Control and/or Regulatory Compliance in the Clinical Lab New means of ensuring, maintaining, or improving QC in the clinical lab
Essential Skills for Clinical Lab Technicians Key competencies and skills that lab technicians need (tailored to your sector, area of work, etc.)
Today in AI Highlight a new software package or piece of equipment that can be utilized in diagnostics, data analysis, or workflow optimization
Sample Handling and Storage Best Practices Guidance on ensuring accuracy and reliability in testing
Point-of-Care Testing: What You Need to Know Advancements in point-of-care testing and their benefits
TCL Today's Clinical Answers example

Tips for the Clinical LabNew

Elevate your brand with this custom content offering that delivers actionable insights in a concise and visually engaging format. Your logo and banner will be featured on the Today’s Clinical Lab website and promoted for six months. Perfect for engaging your target audience, this 10-tip guide combines valuable content with long-term brand visibility.

You Receive:

  • Concise, informative 10-tip sheet developed by our clinical writing team
  • 1 page published in Today’s Clinical Lab print magazine
  • Published to ClinicalLab.com with your branding and a banner ad sponsorship
  • 6 months of targeted promotion
  • Optional: print-only and digital-only formats

THEME ideas:

Tips to Maintain Accurate Lab Records
Effective Communication Strategies for Clinical Lab Teams
Enhancing Lab Safety Protocols
The Journey to Lab Accreditation (a step-by-step, how-to list)
Navigating FDA approvals for LDTs
Preparing for a Lab Inspection (checklist)
Managing Clinical Inventory
Tips for Reducing Turnaround Time (workflow enhancement, AI utilization, etc.)
Streamlining Sample Collection and Handling
TCL Tips for the Clinical Lab example

THE DEEP DIVE

Move beyond traditional static articles with a premium interactive content experience. The Deep Dive format combines expert insights with engaging visuals in an interactive step-by-step presentation designed to communicate complex clinical topics to laboratory professionals and decision makers.

This program can be used for brand awareness and lead generation.

Sponsorship options:

DIGITAL-ONLY
(BRAND AWARENESS)
Posted on Today's Clinical Lab site in The Deep Dive section
Deep Dive infographic article written and designed by Today's Clinical Lab editorial staff
Boombox banner on site for 6 months in relevant TRENDS series to promote awareness
Metrics on banner activity and article views will be provided
DIGITAL-ONLY
(BRAND AWARENESS WITH 25 LEADS)
Posted on Today's Clinical Lab site in The Deep Dive section
Boombox banner on site for 6 months in relevant TRENDS series to promote awareness and collect leads
Your Deep Dive will be promoted in our weekly newsletters and custom eBlasts until leads are met
Metrics on banner activity and article views will be provided
Leads will be delivered weekly
PRINT OPTION
(BRAND AWARENESS)
The Deep Dive will be developed as a 2- to 4-page print inforgraphic that will appear in one issue of Today's Clinical Lab

THOUGHT LEADERSHIP Q&A

Share insights from key experts about your company’s technology, innovations, or approach through a professionally developed Thought Leadership Q&A article edited by our editorial team.

Thought Leadership Q&A Benefits:

  • Published on our website and in print
  • Thought Leadership articles can be purely editorial (blog format) or sponsored (Q&A format) to expand your reach and obtain qualified leads of clinical lab professionals
  • Promoted via eNewsletters and social media, including leaderboard and boombox banners within the article for 6 months
  • Q&A can be used as content for a pay-per-lead program. Today’s Clinical Lab will build a landing page and promote the content for leads. Once the lead level is met the content will be posted on the Today’s Clinical Lab site ungated
Thought Leadership Custom Content Example

CUSTOM ARTICLE

Inspire and connect with clinical laboratory influencers and decision makers through a professionally developed feature article. Our editors collaborate with your experts to craft a compelling story that communicates your insights, technologies, and expertise to our audience.

Custom Article Benefits:

  • A 2- or 4-page feature article that is published in print and online with banners to promote content digitally
  • Promoted in eNewsletters
  • Article can be used for lead generation prior to appearing in print

NO CONTENT? NO PROBLEM.

A powerful story is key to unlocking thoughtful engagement with your target audience. Our expert team of clinical editors will work closely with you to craft a compelling story that communicates your company’s unique approach, technology, and services.

Ready to build your campaign?
Get in touch.