Custom Content

THOUGHT LEADERSHIP PROGRAM

Share insights from key experts about your company’s approach or technology in a Thought Leadership article edited by our team.

Thought Leadership article benefits

  • Published on our website and in print
  • Thought Leadership articles can be purely editorial ( blog format ) or sponsored ( Q&A format ) to expand your reach and obtain qualified leads of clinical lab professionals
  • Promoted via eNewsletters and social media, including leaderboard and boombox banners within the article for 6 months
  • Q&A can be used as content for a pay-per-lead program. Today’s Clinical Lab will build a landing page and promote the content for leads. Once the lead level is met the content will be posted on the Today’s Clinical Lab site ungated

FEATURED ARTICLE

Inspire and connect with clinical lab influencers and decision makers by highlighting the human side of your products, research, and technologies in a featured article. Our editors will interview your experts and work with you to write a compelling article that effectively delivers your insights and expertise to our audience.

Custom article benefits

  • A 2-4 page feature article that is published in print and online with banners to promote content digitally
  • Promoted in eNewsletters
  • Article can be used for lead generation prior to appearing in print

NO CONTENT? NO PROBLEM.

A powerful story is key to unlocking thoughtful engagement with your target audience. Our expert team of PhD and MSc editors will work closely with you to craft a compelling story that communicates your company’s unique approach, technology, and services.