Email Marketing
Generate high-quality leads and raise brand awareness by ensuring your message reaches thousands of engaged clinical lab professionals.
- More than 40,000+ opt-in subscribers with third-party approval
- Each list can be curated and targeted geographically and demographically
- Open rate up to 34%+ (average 18-22%)
- On average, 2.5% click-through rate (CTR)
Email Marketing Options
TARGETED eBLAST
• Your custom message delivered to our engaged subscriber base (starting at list sizes of 5K)
• Audience targeting to hit your core demographic
• Average 15.6% open rate and 1.9% click-through rate
DRIP EMAIL
• Your custom message delivered automatically to clinical readers who engage with relevant content on ClinicalLab.com
• Option to trigger drips off of specific articles or your website categories of choice
• Average 39% open rate, 17% click-through rate
NURTURE EMAILS
Option 1: Targeted email to nurture custom eBlast opens, designed to move them further down the sales funnel
Option 2: Targeted email to nurture custom eBlast non-opens, designed to get more eyes on your offering
• Average 19.6% open rate, 1.65% click-through rate