Specs
I’m looking for product specifications for:
Banner Ads
Newsletter Banner Ads
Print Ads
Custom eBlasts
Pay-Per-Lead
Social Media Posts
Banner Ad Specifications
1
Banner Ad Type
Category Banner Sponsorship
Desktop Size (px)
300 x 600
Mobile Size (px)
300 x 600
File Type:
JPG, GIF
Additional Requirements:
- Click-Through URL
1
2
3
4
5
6
Banner Ad Type
Billboard
Leaderboard
Scrolling Footer Banner
Super Leaderboard
Boombox
Trends Banner
Desktop Size (px)
970 x 250
728 x 90
960 x 45
970 x 90
300 x 250
300 x 600
Mobile Size (px)
350 x 50
320 x 50
320 x 50
350 x 50
350 x 250
300 x 600
File Type:
JPG, GIF
Additional Requirements:
- Click-Through URL
Newsletter Banner Ad Specifications
1
2
3 & 4
Banner Ad Type
Super Leaderboard
Supplied Content Feature Image
Leaderboard
Desktop Size (px)
600 x 150
260 x 130
728 x 90
Mobile Size (px)
320 x 50
260 x 130
320 x 50
File Type:
JPG, GIF
Additional Requirements:
- Click-Through URL
- Text for supplied content feature (90 characters max)
Custom eBlast Specifications
Requirements:
- Email HTML code
- Subject line specified
- Completed Third Party Audience Sheet
- Confirm email address(es) for test send
Drip Campaigns
Additional Requirements:
- Is the email dripping OFF of or TO an article, resource etc.
Nurture Campaigns
Additional Requirements:
- Is the email being sent to openers or non-openers
Pay-Per-Lead Specifications
Standard MQL
- Basic form fields (up to 6)
Targeted MQL
- Basic form fields (up to 6)
- Geographic or demographic targeting
Enhanced Sales Qualified Leads
- Enhanced form fields (up to 10)
- Geographic or demographic targeting
- Up to 2 qualifying questions
Requirements:
- Exclusive PDF file for download
- Cannot be available ungated on your website etc.
- Confirm form fields you would like on your form
- i.e. First Name / Last Name / Email / Phone Number / Company Name / Country
- Confirm up to 10 email domains that you do not want leads from – i.e. competitors or subsidiaries
- NOT including Yahoo / Gmail
Print Ad Specifications
Magazine Sponsorship – Full Page/Back Cover
Requirements:
- Trim size: 8in wide x 10.75in high
- With bleed: 8.25in wide x 11in high
- Press ready PDF
Magazine Sponsorship – Half Page Vertical
Requirements:
- Trim size: 4in wide x 10.75in high
- With bleed: 4.25in wide x 11in high
- Press ready PDF
Magazine Sponsorship – Half Page Horizontal
Requirements:
- Trim size: 8in wide x 5.375in high
- With bleed: 8.25in wide x 5.625in high
- Press ready PDF
Emerging Technologies Sponsorship
Requirements:
- Product Image: 900 x 900 px
- Provide company name, 75-word description, and company logo
Social Media Specifications – Post
Social copy
Requirements:
- Text for social post (450 characters max)
- 3 hashtags
- Video only: Video title (70 characters max)
Social Image Requirements
Landscape Specifications (Standard)
- Size: 1200 w x 630 h px
- Image File Type: JPG, PNG, BMP, TIFF
Carousel Specifications (Multiple Images)
- Size: 1080 w x 1080 h px
- Image File Type: JPG, PNG, BMP, TIFF
GIF Specifications (Animated)
- Size: 1080 x 1080 px
- Image File Type: JPG, PNG, BMP, TIFF
